At a reported cost of over $350 million, Avengers: Endgame was not simply a film project—it was an expansion of a multi-billion dollar franchise. From the global marketing plan to the themed products, amusement parks, and restaurants worldwide, Marvel approached the creation of the film as an investment in a long-term asset and not a one-time box office hit. Marvel … Read More
RF Field Tests and the Silver Screen (Episode 4): Share and Collaborate
Directors Anthony and Joe Russo dedicated years of their lives crafting the film that became the top box office movie of all time. Avengers: Endgame is more than a typical sequel. It ties 21 films together, including The Incredible Hulk, Captain America: The First Avenger, The Avengers, and Thor. No one believes that the Russo brothers spent those years creating … Read More
RF Field Tests and the Silver Screen (Episode 3): OPTEMPO on the Range
When the camera stops rolling, the critical moments have been captured, and the stars are tucked into their trailers, a new team emerges on the scene. Their names may be embedded deep in the credits, but they play a key role in making the blockbuster film come to life. Every night, with a handful of memory cards, the data management … Read More
RF Field Tests and the Silver Screen (Episode 2): Capture Critical Moments
When Marvel Studios decided to create the sequel to Avengers: Infinity War, they took on Anthony and Joe Russo as returning directors and assembled a long line of A-list actors, including Robert Downey Jr., Mark Ruffalo, Scarlett Johansson, Paul Rudd, Bradley Cooper, and Gwyneth Paltrow, aka the Avengers’ surviving members and their allies. Much of the filming was done at … Read More
RF Field Tests and the Silver Screen (Episode One)
It’s Iron Man vs. Thanos, the final battle scene of Avengers: Endgame. 93 million ticket holders sit on the edge of their seats. Thousands of warriors span the screen as the two armies collide—explosions and carnage on all sides. With a snap of his fingers, Thanos declares: “I am inevitable”. But there’s one more plot twist that renders Thanos powerless … Read More